Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In October theguardian.com received 403.19M visits with the average session duration 08:40. Compared to September traffic to theguardian.com has decreased by -3.09%.

Visits

403.19M

-3%

Pages / Visit

2.42

Avg. Visit Duration

08:40

Bounce Rate

52.73%

Total Visits last 3 months

Oct403.19M

Sep416.06M

Aug458.34M

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theguardian.com Website Traffic by Country

See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. Theguardian.com's core audience is located in United Kingdom followed by United States, and Australia.

Country		All devices	Desktop	Mobile
United Kingdom	33.04%	133.23M	24.05%	75.95%
United States	26.19%	105.6M	27.43%	72.57%
Australia	7.24%	29.18M	25.28%	74.72%
New Zealand	3.43%	13.81M	9.21%	90.79%
Ireland	3.19%	12.87M	9.81%	90.19%

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theguardian.com Website Traffic Journey

Learn where visitors browse before landing on your competitor’s site and where they go after to find new opportunities for attracting your competition’s audience

Desktop

Oct 2024

On theguardian.com, visitors mainly come from Direct (58.5% of traffic), followed by google.com (23.37%). In most cases, after visiting theguardian.com, users go to google.com and googlesyndication.com.

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theguardian.com Competitors and Alternatives

Reveal other websites that your audience is interested in. See the list of domains users are browsing next. Theguardian.com's audience also visits bbc.co.uk, followed by independent.co.uk, and imdb.com.

bbc.co.uk

Visits:

621.64M

independent.co.uk

Visits:

104.89M

imdb.com

Visits:

831.72M

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theguardian.com Organic and Paid Website Traffic

Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey. Theguardian.com’s traffic has dropped by -8.07% month-on-month down to current organic search traffic. In addition, paid search traffic has dropped by -16.78% down to current paid search traffic.

Organic Search Traffic

88.74M

-8%

Paid Search Traffic

6.18K

-17%

Branded Traffic Share

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theguardian.com Organic Keywords

Organic Research is designed to help you discover competitors' best keywords.

theguardian.com Top Organic Keywords

Organic Research is designed to help you discover competitors' best keywords. The tool will show you the top keywords driving traffic to theguardian.com, while also providing the exact search volume, cost-per-click, search intent, and competition level for each keyword.

United Kingdom

Oct 2024

Keyword	Intent	Position	Volume	CPC(USD)	Traffic %
guardian	I N	1	4,090,000	0.53	10.4%
guardian uk	N	1	1,500,000	0.75	3.81%
the guardian	N	1	1,220,000	0.71	3.1%
the guardian uk	N	1	823,000	0.75	2.09%
facebook	N	8	37,200,000	1.06	0.7%

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theguardian.com Backlink Analytics

Analyze and track theguardian.com’s backlink profile with the fastest backlink database available

Discover the most valuable backlink portfolio in your niche

Spot toxic links and remove them before they cause harm to your website

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theguardian.com Backlink Stats

Dive into your competitor’s SEO Authority Score and backlink profile.

100

1.28M

990.45M

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theguardian.com Backlinks and Referring Domains

Uncover the referring domains of your competition, assess their backlink profile expansion, and get a clear picture of the opportunities you may be missing. In October the number of backlinks to theguardian.com has dropped by -2.12% and equals 990.45M. The amount of referring domains has increased by 0.39% and equals 1.28M.

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