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    Last updated: November 21, 2024

    booking.com

    October 2024 Traffic Stats

    HospitalityOnline ServicesTravel and Tourism
    Global Rank:
    Worldwide
    88
    Country Rank:
    United States
    264
    Category Rank:
    Hospitality
    1
    Visits

    528.03M

    Authority Score

    99

    Traffic Cost

    Unlock

    Ad Spend

    Unlock

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    • Which keywords they target
    • Their most important pages
    • Where their traffic comes from
    • Where they get backlinks from
    • How they monetize their site
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    booking.com Web Traffic Statistics

    Get a snapshot of booking.com online performance by viewing its most critical traffic metrics
    Spy on your competitors’ traffic generation strategies
    Identify your competitor’s top products, services, and categories
    Reveal the competition’s best performing digital marketing channels

    booking.com Traffic and Visitor Engagement

    Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In October booking.com received 528.03M visits with the average session duration 11:18. Compared to September traffic to booking.com has decreased by -3.57%.
    Visits

    528.03M

    -4%
    Pages / Visit

    6.43

    Avg. Visit Duration

    11:18

    Bounce Rate

    40.91%

    Total Visits last 3 months
    Oct528.03M
    Sep547.59M
    Aug640.42M
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    booking.com Website Traffic by Country

    See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. Booking.com's core audience is located in United States followed by Germany, and United Kingdom.
    Country
    All devices
    Desktop
    Mobile
    United States9.25%48.87M53.15%46.85%
    Germany7.78%41.07M42.88%57.12%
    United Kingdom6.73%35.52M56.18%43.82%
    France6.19%32.69M49.38%50.62%
    Italy5.88%31.04M51.17%48.83%
    See all countries →10x daily insights. Free!

    booking.com Website Traffic Journey

    Learn where visitors browse before landing on your competitor’s site and where they go after to find new opportunities for attracting your competition’s audience

    On booking.com, visitors mainly come from Direct (54.59% of traffic), followed by google.com (11.28%). In most cases, after visiting booking.com, users go to booking.com and google.com.

    Show traffic details →

    booking.com Competitors and Alternatives

    Reveal other websites that your audience is interested in. See the list of domains users are browsing next. Booking.com's audience also visits hotels.com, followed by kayak.com, and expedia.com.
    #1
    hotels.com
    Visits:

    47.12M

    #2
    booking.com favicon
    kayak.com
    Visits:

    36.54M

    #3
    booking.com favicon
    expedia.com
    Visits:

    65.94M

    See more competitors →

    booking.com Organic Keywords

    Organic Research is designed to help you discover competitors' best keywords.

    booking.com Top Organic Keywords

    Organic Research is designed to help you discover competitors' best keywords. The tool will show you the top keywords driving traffic to booking.com, while also providing the exact search volume, cost-per-click, search intent, and competition level for each keyword.
    United States
    KeywordIntentPositionVolumeCPC(USD)Traffic %
    booking
    N
    		1823,0000.982.38%
    booking.com
    C
    N
    		1301,0001.420.87%
    booking hotels
    T
    		174,0002.240.21%
    hotels near me
    I
    T
    		71,830,0001.570.15%
    booking flights
    I
    		149,5001.140.14%
    See all keywords →

    booking.com SEO Audit

    Check out booking.com’s site performance with an audit that detects issues related to crawlability, content, links, and coding
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    Scan your website for 130+ technical and SEO mistakes