Last updated: November 21, 2024

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    • Which keywords they target
    • Their most important pages
    • Where their traffic comes from
    • Where they get backlinks from
    • How they monetize their site
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    americanexpress.com Web Traffic Statistics

    Get a snapshot of americanexpress.com online performance by viewing its most critical traffic metrics
    Spy on your competitors’ traffic generation strategies
    Identify your competitor’s top products, services, and categories
    Reveal the competition’s best performing digital marketing channels

    americanexpress.com Traffic and Visitor Engagement

    Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In October americanexpress.com received 100.92M visits with the average session duration 06:48. Compared to September traffic to americanexpress.com has decreased by -0.65%.
    Total Visits last 3 months
    Oct100.92M
    Sep101.58M
    Aug100.71M
    Get marketing insights →10x daily insights. Free!

    americanexpress.com Website Traffic by Country

    See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. Americanexpress.com's core audience is located in United States followed by India, and United Kingdom.
    Country
    All devices
    Desktop
    Mobile
    United States66.48%67.1M69.77%30.23%
    India5.01%5.06M19.75%80.25%
    United Kingdom4.72%4.76M52.42%47.58%
    Canada3.67%3.71M69.54%30.46%
    Japan2.97%3M68.13%31.87%
    See all countries →10x daily insights. Free!

    americanexpress.com Website Traffic Journey

    Learn where visitors browse before landing on your competitor’s site and where they go after to find new opportunities for attracting your competition’s audience

    On americanexpress.com, visitors mainly come from Direct (68.65% of traffic), followed by google.com (12.03%). In most cases, after visiting americanexpress.com, users go to americanexpress.com and amextravel.com.

    americanexpress.com Competitors and Alternatives

    Reveal other websites that your audience is interested in. See the list of domains users are browsing next. Americanexpress.com's audience also visits thepointsguy.com, followed by wallethub.com, and delta.com.
    #1
    Visits:

    7.98M

    #2
    Visits:

    5.63M

    #3
    Visits:

    47.96M

    americanexpress.com Organic Keywords

    Organic Research is designed to help you discover competitors' best keywords.

    americanexpress.com Top Organic Keywords

    Organic Research is designed to help you discover competitors' best keywords. The tool will show you the top keywords driving traffic to americanexpress.com, while also providing the exact search volume, cost-per-click, search intent, and competition level for each keyword.
    KeywordIntentPositionVolumeCPC(USD)Traffic %
    american express
    N
    14,090,0002.823.12%
    amex
    N
    11,500,0002.88.48%
    american express login
    N
    T
    11,220,0000.026.89%
    amex login
    N
    T
    1673,0000.063.8%
    amex travel
    N
    1201,0003.851.13%

    americanexpress.com SEO Audit

    Check out americanexpress.com’s site performance with an audit that detects issues related to crawlability, content, links, and coding
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    Scan your website for 130+ technical and SEO mistakes